Last week I met the inspiring founder of Aurelia skincare, Claire Vero. Her passion and enthusiasm for the brand she set up herself was completely infectious. Being a beauty industry insider myself I know how hard it is to set up a new brand, so my respect goes out to her. Also great to see a newcomer in a market which is basically dominated by the big players like Unilever, L’Oreal, P&G and Beiersdorf who own the majority of the skin brands you see in store. In luxury skincare there is more brand diversity but it is still a very competitive market to enter.
Claire saw the effects dermatology can have on improving peoples lives first hand, when she worked at GSK. Her idea was to incorporate science & botanical ingrdients to get the most effective products. Probiotics on one side and botanics (sourced from Africa) on the other side provide the ingredients of the range.
I tried the antioxidant and omega-rich cell repair night oil and was pleasantly surprised. The fragrance relaxed me with essential oils of neroli, lavender, rose and mandarin. The next morning my skin felt hydrated, fresh and not a bit greasy. Happy skin equals good morning vibes so I have been happily applying this every day and night.
Dream away with the little video below Aurelia did to highlight their african ingredients.
Aurelia Cell Repair Night Oil
Shop it at aurelia.com and at net-a-porter.com.
Tuesday Video Day – Proenza Schouler
Proenza Schouler is such a cool brand. They really embrace the internet and have used Tumblr as inspiration for a video project they did with David Sims and Eddie the Wheel to advertise their SS13 collection. It feels super fresh. As we all spend so much time on the internet and sites like Tumblr . It feels really recognisable and close, yet new and innovative the way the images are layered over each other . Check the SS13 video and another video called ‘Desert Tide’ out below.
Tuesday Video Day – Animation Videos
I’m adoring all these beauty and fashion animation videos, so clever, beautiful and witty.
It all started with Another magazine who commissioned Quentin Jones in 2010 to feature the coveted Chanel Particulière nail polish. Peter Philips, the creative director at Chanel, is also a graphic designer and he followed this up with an amazing video featuring Chanel make up as robots in 2011. This video was a huge hit. Quentin Jones has just been been featured in LOVE magazine and Hogan recently did a little ‘a day in the life’ of video of Quentin. Other brands she has worked with are Victoria Beckham and Kenzo.
Sadie and Joe Williams are animation masters who have worked with Marc Jacobs and Hillier. They recently did an animation for Topshop featuring SS13 nails.
Click on below videos for some big smile action: