Last week I met the inspiring founder of Aurelia skincare, Claire Vero. Her passion and enthusiasm for the brand she set up herself was completely infectious. Being a beauty industry insider myself I know how hard it is to set up a new brand, so my respect goes out to her. Also great to see a newcomer in a market which is basically dominated by the big players like Unilever, L’Oreal, P&G and Beiersdorf who own the majority of the skin brands you see in store. In luxury skincare there is more brand diversity but it is still a very competitive market to enter.
Claire saw the effects dermatology can have on improving peoples lives first hand, when she worked at GSK. Her idea was to incorporate science & botanical ingrdients to get the most effective products. Probiotics on one side and botanics (sourced from Africa) on the other side provide the ingredients of the range.
I tried the antioxidant and omega-rich cell repair night oil and was pleasantly surprised. The fragrance relaxed me with essential oils of neroli, lavender, rose and mandarin. The next morning my skin felt hydrated, fresh and not a bit greasy. Happy skin equals good morning vibes so I have been happily applying this every day and night.
Dream away with the little video below Aurelia did to highlight their african ingredients.