Geek Chic

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Geek Chic – Because magazine

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tavi – rookie magazine

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rookie magazine

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Daria

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Gwyneth as Margot in the Royal Tennenbaums

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Welcome to the dollhouse – illustration

hanging out

Chloe Sevigny

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Geek Chic – source: pinterest

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Geek chic – source pinterest

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Geek Chic – Pinterest

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dweep tshirt topshop

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Because magazine are into Geeks. Make up artist Georgina Graham and hair stylist Colin Gold go for non-functional make up. A mix of the 80’s, litte bit of 90’s and lots of contemporary cool. The freckles, bright green mascara and pale lippy remind me of our  cool nanny who used to come with us on holiday. She would show me how to do make up which at the time in the 80’s was frosted pink lips and bright blue mascara. As she was lightyears older than me everything she did was cool with a capital C. Happy memories! Wonder where I can score a frosted lippy now?

Charlotte highlights the inspiration behind the film on her website: The character came from looking at the films including “Welcome to the Doll House”, Margot Tenenbaum from the Royal Tenenbaums (the character that Gwyneth Paltrow plays) and also the cartoon Daria as well as pictures of Tavi and her Rookie manual. But this is a new type of sexy geek. We found this amazing picture of Chloe Sevigny where on first glance she appears demure but actually behind her eyes you can see she’s not really innocent at all.

I really love freckles. Everyone looks so cute and sweet with them and it’s a really youthful look. It’s so easy to do: we used an eyebrow pencil and drew a smattering across the bridge of the nose, the forehead, and on the cheeks and then powder to set it.

I think blue mascara is a very fun look. Even if you’re scared of blue eye shadow, you might be able to indulge in a bit of blue mascara. It’s a very fun way you can apply some colour to your face and still look really beautiful. Blue mascara has had a bit of a bad rep. It was thought of as very 80s, either a bit Essex or a bit of a young Lady Di. It wasn’t seen as something chic or glamorous. I think that you have to curl your lashes with it and do loads of layers so you get that really 70s separated clumpy lash. If you’re going to do it then it’s like “Go on, have the balls and really do it!”

When you’re a teenager, your first lipstick is usually a frosted twist-up stick of lip balm that you buy in a chemist. Everyone’s scared of the frosted lip! So I thought I’d bring it back. You can experiment with the colour and I really love a frosted plum lip on a darker skin tone, it’s absolutely beautiful. We used a very pink YSL lipstick and then a took a pigment by MAC, which is a frosted pink powder, and patted it over the top. The pigment helps to set it because frosted lipstick can seem to disappear in a heartbeat. When I’m doing editorial work, I’m not really thinking about whether something is specifically for an eye or a lip, it’s more “How do I get the effect that I want?”

For the nails we did a clean foundation nail in a warm pink skin tone. We kept the shape oval and fairly short, something we actually call “model short” at the shows and on shoots. It’s versatile classic length, not too short, not too long: if you look at the palm of your hand, you can just see the tip of the nail at the end of the finger.” geek chic – because magazine

http://becauselondon.com//beauty/2013/04/geek-chic.aspx?utm_source=Because+Users&utm_campaign=8c3f04b71c-Newsletter_201207022_8_2012&utm_medium=email

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