A fragrance brand which is anti beauty hall. I like! The thought of beauty halls fills me with fear and loathing. I visit them frequently to check on new products, launches, fixturing, lay out, promotions etc. But I find that browsing and trying products with aggressive sales focused staff can turn into a highly stressful experience. An almost panic attack at Bloomingdales in New York comes to mind when the sales girl pushed me in the Bobbi Brown chair and I was not allowed out until she had turned me into a Russian Hooker Full On Make Up Face – and I thought Bobbi Brown was about no make up look? How wrong could I be?!
Hence I prefer to shop at Liberties where the staff are lovely or specialised stores like Nose in Paris (see previous post). Another brand obviously thinks the same way. Commoditygoods focuses on the fact that you cannot actually understand a fragrance when it it squirted on a piece of paper and wafted in front of you under the glaring hot lights of a busy beauty department. Fragrance needs to be tested on your own skin to see if it actually works for you. So they have come up with a test of your favourite 10 fragrances of which are sent to you to try. From these you can test which one works best for you. Same principle as Nose in Paris. Not only have they worked with one of the best fragrance houses in France to create their fragrances with names like Whiskey, Gin, Paper, Tea and Gold. They have also worked with a great design agency as the packaging is beautiful and simple. I especially like the use of white and rose gold for the ‘for her’ fragrances. Check their video out: http://vimeo.com/63301641#at=2.