Proenza Schouler is such a cool brand. They really embrace the internet and have used Tumblr as inspiration for a video project they did with David Sims and Eddie the Wheel to advertise their SS13 collection. It feels super fresh. As we all spend so much time on the internet and sites like Tumblr . It feels really recognisable and close, yet new and innovative the way the images are layered over each other . Check the SS13 video and another video called ‘Desert Tide’ out below.